Cryptopay Insider
Newsletter grown to 2K+ subscribers. Built from scratch as an owned audience — something that compounds instead of resetting with every algorithm change.
Selected work
Cryptopay
Cryptopay moves money across borders using crypto rails. The product works — the challenge was making it make sense to people outside the crypto bubble, on both sides of the market.
- Role
- Lead Content Manager
- When
- January 2025 — December 2025
Intro
I led the content function end to end.
Strategy, editorial direction, a copywriter, and the full output across B2B and B2C audiences.
Role & scope
Content across B2B and B2C.
Strategy, editorial direction, and a copywriter.
- Content strategy
- B2B
- B2C
- Campaigns
- Newsletter
- Social
- PR & awards
The thinking
Long-form first, then distribution.
Most crypto content talks to people who already get it. This wasn't that.
The job was translation — taking something technically real and making it land for the person who just wants to send money cheaper, or the business that wants to accept payments without reading a whitepaper first. Long-form first, then distribution. The formats where someone gives you more than a scroll.
The work
What got made.
Social
10K+ followers across platforms. Content adapted for each channel rather than copy-pasted — same message, different register.
E-books
Four or more long-form education pieces doing the heavy lifting: the explaining that a feed post can't carry.
Campaign work
Campaign work tying the formats together around product moments and launches.
PR
Press pieces extending the narrative beyond owned channels.
Awards
Awards applications extending the narrative beyond owned channels.
Results
What it adds up to.
- 2K+
- Newsletter subscribers
- 10K+
- Followers
- 5+
- Platforms
- 4+
- E-books