Strategy and day-to-day
Strategy and day-to-day across a Discord of 13K+ members and 68K+ on X. Engagement and programming.
Featured case
CoW DAO
CoW Protocol and CoW Swap are building toward the same thing: DeFi that is safer and fairer for everyone. The technology is real. The harder job is building the layer of trust around it — community, communications, branding, governance — so the people who need to believe in it actually do.
- Role
- Community Manager
- When
- January 2026 — Present
Intro
That's the layer I work on.
Across Discord, X, and the contributor ecosystem around the protocol.
The thinking
The community is the product surface, distribution channel, and governance body.
DeFi communities function differently. The community is the product surface, the distribution channel, and the governance body at the same time.
In a DAO, community members and tokenholders don't just follow the product — they help decide what it becomes. That changes how every piece of communication gets written, how programs get designed, and what "community health" actually means.
- Community strategy
- Communications
- Growth
- KOL strategy
- Localization
- Product communications
- Crisis communications
- Governance
The work
Where the effort goes.
KOL strategy and affiliates
KOL strategy and the affiliate program that has referred $200M+ in volume.
CoW Swap in four languages
Led the project to translate the CoW Swap UI into four languages — making the product itself accessible to users beyond the English-speaking default.
The contributor ecosystem
Engagement and programming across the contributor ecosystem around the protocol.
Product communications
Explaining what the protocol does and what changes, in language that lands with people who aren't reading the contracts.
Crisis communications
The communications that have to hold up when something breaks and people are watching.
Results
What it adds up to.
- 13K+
- Discord members
- 68K+
- X followers
- $200M+
- Referred volume, affiliate program
- 4
- UI languages